Our experts are the best in the world at what they do. They have the credentials and know the academic side so they can argue the statistics if needed. They have real-world research experience so they can explain complex ideas using "green eggs and ham" simplicity. They have litigation experience in high-profile cases, so they know what's coming and how to prepare for it. Their work is not disallowed.
Greg Allenby
Greg Allenby is the Helen C. Kurtz Chair in Marketing at The Ohio State University’s Fisher College of Business, where he is also a Professor of Marketing and Professor of Statistics. His research focuses on the development and application of quantitative methods in marketing, which is used to improve product, pricing, promotion, and targeting strategies at leading firms.
Professor Allenby is the author of two leading graduate-level books: Bayesian Statistics and Marketing (2005, Wiley) and Seven Summits of Marketing Research (2016). A prolific author, he has published over 100 articles that have appeared in leading journals in marketing, statistics, and economics. He is a past editor of Quantitative Marketing and Economics, and past associated editor of Marketing Science, Management Science, Journal of Marketing Research, and the Journal of Business and Economic Statistics.
He is a fellow of the Informs Society for Marketing Science and the American Statistical Association. An active member of the American Marketing Association, he has served as Vice President of the Research Council and has chaired the Advanced Research Technique (ART) Forum, a national conference that brings together quantitative researchers from industry and academia. He has also served as Chair of the Section on Statistics in Marketing for the American Statistical Association.
Professor Allenby served as an expert witness in the American Express Travel Related Services Co., Inc. v. Visa U.S.A. matter, 1:04-CV-08967; Unwired Planet LLC v. Apple Inc., 3:13-CV-04134-VC; Videoshare, LLC v. Google Inc. and YouTube LLC, 13-CV-990-GMS; and was a consultant in the Apple Inc. v. Samsung Electronics Co. Ltd. matter, 12-CV-00630. In each of these cases, he was employed because of his expertise in valuation using conjoint analysis. He was used as a rebuttal witness in the American Express case, whereas he served as an expert for the plaintiff in the Unwired Planet and Videoshare cases.
Peter Rossi
Peter E. Rossi is James Collins Professor of Marketing, Economics and Statistics at the Anderson School of Managment, UCLA. He received his PhD from University of Chicago and BA from Oberlin College. He has published widely in marketing, economics, statistics and econometrics. His articles have more than 14,000 Google Scholar cites. He is a co-author of Bayesian Statistics and Marketing, John Wiley Series in Probability and Statistics (2005) and author of Bayesian Semi and Non-parametric Methods in Marketing and Micro-Econometrics, Princeton University Press (2014). He is author of the contributed R package, bayesm, which is part of the R core and implements many methods useful in marketing and micro-econometrics.
Professor Rossi is an expert in marketing, statistics, and econometrics. His research addresses pricing and promotion, target marketing, direct marketing, micro-marketing, limited dependent variable models, and Bayesian statistical methods.
He has provided expert testimony in various legal proceedings involving statistical analysis, survey sampling, marketing and pricing, trademark and patent infringement, antitrust, valuation of lost personal and business income, and job discrimination. Professor Rossi has also served as a consultant to organizations such as GE Capital, Ernst & Young, Booz Allen and Hamilton, Abbott Labs, KPMG, and the U.S. Department of Defense.
Professor Rossi is a fellow of the American Statistical Association and the Journal of Econometrics, the founding editor of Quantitative Marketing and Economics and past associate editor for the Journal of the American Statistical Association, the Journal of Econometrics, and the Journal of Business and Economic Statistics. In addition, Professor Rossi is a founder of the Kilts Center for Marketing at the University of Chicago, Booth School of Business, which was established to enhance the research environment and facilitate thought leadership among the business school's marketing faculty.