In patent infringement, product mislabeling, royalty damages, and class-action legal cases, an accurate estimate of damages must be provided by expert witnesses. In these cases, litigants must persuade the court that their model allows for a reasonable and reliable estimate of damages. The Institute provides expert witnesses with conjoint analysis expertise along with the research services to ensure a successful valuation.

The founder of the Institute, Jeff D. Brazell, PhD, has worked with academics, legal experts, and Fortune 500 companies over the past 20 years to develop the most valid, reliable, and defensible methods and processes for valuation. These methodologies have been litigated, validated, peer-reviewed, and published in the Journal of Law and Economics. The Institute engages battle-tested experts who have succeeded in the fire of the highest-profile cases such as Apple v Samsung and American Express v VISA. We generate the most reasonable estimate of damages and know how to defend it. Our experts have never suffered a successful Daubert challenge.

Dr. Brazell works with the best expert witnesses to design and execute research to establish defensible valuations. He has worked on over 2,500 studies over the past twenty years. The team at the Institute is experienced and provides research that holds up in court.

Professor
Greg Allenby

Helen C. Kurtz Chair in Marketing,
Professor of Marketing, Professor of Statistics at The Ohio State University

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professor
Peter rossi

Distinguished Professor, James Collins Professor of Marketing, Statistics and Economics at UCLA

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